In the fiercely competitive high-end manufacturing market, enterprises face many challenges such as product display difficulties and ineffective market promotion. As an emerging technological means, 3D animation is gradually becoming a powerful weapon for high-end manufacturing enterprises to break through market difficulties.
I. 3D Animation Revolutionizes Product Display
Traditional product display methods, such as pictures and text descriptions, struggle to comprehensively and intuitively present the complex structure and fine craftsmanship of high-end manufacturing products. 3D animation can create realistic virtual models, allowing viewers to observe products from various angles and deeply understand their internal structure and working principles.
Magui BW Papersystems (USA) is an enterprise focused on the R&D and manufacturing of high-end corrugated cardboard production lines. Leveraging its rich practical experience and years of technical accumulation by its R&D team, it has launched a new belt-type corrugated machine. It uses 3D industrial animation to simulate the unique 'large top, small bottom' roller design, redefining the rationality of pressure distribution, greatly reducing equipment resonance during operation, and ultimately solving the problem of cardboard warping in traditional corrugated machines.
II. Enhancing Market Promotion Effectiveness
In terms of market promotion, 3D animation has stronger appeal and engagement. It can present product features and advantages in a vivid and interesting way, attracting the attention of potential customers.
To allow customers to quickly understand the equipment's performance characteristics during the exhibition, Magui (USA) specially commissioned Xiamen Xuncheng to produce a 3D industrial animation. Xiamen Xuncheng utilized advanced technology and realistic scene simulation in the animation to showcase the new belt-type corrugated machine simulating actual production. This animation, launched at the 2025 WEPACK China International Corrugated Exhibition, garnered widespread attention within the industry, not only enhancing the company's image in the minds of customers but also earning the recognition of its partners.
III. Reducing Communication Costs
The R&D and production of this high-end belt-type corrugated machine involve multiple stages and departments, and communication barriers may exist between personnel with different professional backgrounds. 3D animation can serve as a universal language, helping all parties better understand the product's design intent and technical requirements. This reduces production errors and rework caused by poor communication.
3D animation plays an important role in the market breakthrough of high-end manufacturing enterprises. It provides new solutions for product display, market promotion, and communication collaboration, helping enterprises enhance competitiveness and gain market share. With the continuous development of technology, the application prospects of 3D animation in the high-end manufacturing field will be even broader.
Featured FAQs:
Q: What are the application areas of industrial animation?
A: Industrial animation is widely used in machinery and equipment, energy and transportation, home appliances, building security, bridges and tunnels, etc., as well as after-sales services such as product operation, usage, maintenance, and repair.Application scenarios for industrial animation include: exhibition demonstrations, product sales, new plant planning, after-sales service, engineering bidding, achievement reporting, education and training, advertising and marketing, equipment maintenance, etc.
Q: What are the dissemination occasions for animated videos?
A: Animated videos can be played on various occasions:
1- Exhibitions: Playing animated videos at exhibitions with many buyers can quickly capture customers' attention and facilitate in-depth communication.
2- Visiting clients: It facilitates new sales representatives to quickly get started with business; even novice sales reps can engage in in-depth communication with clients through animated videos.
3- Playback on various platforms and official websites: Such as Douyin, WeChat Video Accounts, Xiaohongshu, etc., to quickly expand influence.
4- New plant planning: Breaking through traditional CAD planar demonstrations, animated videos provide a more intuitive way to showcase the rationality of new plant planning.
5- After-sales service: Using animated videos to demonstrate equipment operation, maintenance, and repair is intuitive and easy to understand, which not only greatly reduces after-sales service costs but also helps increase customer loyalty.
6- Training and educational institutions: Animated videos are an important teaching tool, helping students and trainees to understand and master knowledge more intuitively.
Q: When is it suitable for enterprises to produce 3D animation?
A: The following three time points are more suitable for producing promotional 3D animations:
1- Before exhibitions. It is best to complete the animated video 15-30 days in advance to warm up for the exhibition;
2- New products and new equipment are about to be launched into the market;
3- Major client visits and exchanges.
4- Product R&D stage: Helps internal cross-departmental communication and collaboration; aids in attracting investment or cooperation opportunities; simulates design problems in advance, reducing R&D costs and risks;
5- Internal training stage
It should be noted that 3D animated videos have a certain production cycle; it is best to communicate with the production company in advance to arrange the production time reasonably.
About Xuncheng Technology
Founded in 2016, with 9 years of professional industrial 3D animation creation experience, serving clients ranging from startup teams, overseas clients, listed companies, and foreign-funded enterprises. We specialize in providing 3D animation creation for machinery and equipment, high-tech industries, software development, foreign trade companies, etc. We offer one-stop industrial 3D animation creative services from product sales to after-sales maintenance.
Provided nearly 3,000 minutes of professional animated videos for over 200 manufacturing enterprises.
Whether at exhibition sites or visiting clients; whether expanding into overseas markets or improving after-sales service, we firmly believe that through the power of design, complex products and machinery can be presented in stunning 3D animation. This not only brings a unique visual experience to clients but also profoundly impresses them.
